For the companies powering direct sales

The AI-native platform for direct sales.

Connect the way your consultants sell with the way your business runs. Relationships, attribution, orders and commissions—one connected platform, built around your field.

Emma Web Back Office dashboard with the Emma mobile app open on a customer profile

The whole business / Connected

One connected platform.AI at the centre.

People, orders, commissions, content and learning share business context. Emma Assistant turns that context into useful support for your field.

Your companyYour company.Your direction.People & field operationsContent & learningCompensation rulesYour partnersTheir business.With them.Back OfficeMobile AppEmma KeyboardRelationships & teamsPeople and connectionsOrders & attributionEvery sale, connectedMarketingAudience-specific contentCommission EngineRules and earningsLearningKnowledge and progressEmma AIAnswers. Drafts. Guidance.Emma · One connected direct-sales platformBusiness context in⇄Useful guidance outYour business runs. AI helps your people understand and act.

From a conversation to the next one

One relationship starts a whole business flow.

  1. 01 / Consultant

    Start a conversation.

    Know the person, find useful content and share a personal link. Work from the back office, app or keyboard.

    NW

    How can I learn more about your products?

    I’d love to share!
  2. 02 / Commerce

    Capture the order.

    The customer buys through your commerce experience. Emma connects the order and customer to the consultant relationship.

    Order #1320Nora Whitfield · via Rose Moth
    PaidAttributed
    Aug 28 · 2 products$146.00
  3. 03 / Business

    Connect effort to earnings.

    Attribution carries the consultant context. Commission calculation and reporting connect the sale to your compensation setup.

    Emma connects the sale
    Order #1320Rose Moth
    Personal volume+146 PV
    Commission+$14.60
  4. 04 / Relationship

    Personalize the next move

    Consultants see what happened, ask Emma for help and prepare a thoughtful follow-up. The relationship continues.

    Emma suggestsThank her for her latest orderNora Whitfield · Fourth order this monthDraft thank-you

Keep the relationship connected to the revenue.

The work behind the consultant experience matters just as much as the screen in their hand.

Attribution

Connect the sale to the person behind it.

Carry the referring consultant’s context from a personal link into the order, so relationships and sales stay connected.

  1. 01Consultant’s personal link
  2. 02Order with consultant context
  3. 03Customer and order in Emma

A connected referral journey, grounded in your commerce setup.

Commission engine / Cost & control

Modernize commissions. Make the costs clear.

Bring your compensation rules, volumes and current costs. We’ll map the calculation, reporting and integration scope before proposing a replacement.

Your compensation setup
Qualifying ordersEngine calculation
Commission visibility in Emma

Compare a like-for-like scope: software, implementation, integrations and ongoing support. Production rules are defined for each company.

AI-native / Connected to the work

AI that understands the business behind the question.

Emma brings relationships, orders and connected business information into the same conversation. Partners can find answers, understand what happened and prepare their next step.

  • Shared context across the app and back office.
  • Human judgment stays in the loop.
Explore Emma Assistant
Ask a real business questionConnected to Emma
Emma Assistant checking recent orders and customer activity to answer “Who could I reach out to today?”Emma Assistant answer: three people to connect with, each linked to their contact

From business context to a useful answer. Shown with demo data.

“I love the followup messaging capability. This will save me time!”
From the fieldLisa A. · Emma user

Marketing + Learning

Content to share. Knowledge to grow.

Give partners relevant company content and learning in the same place they run their business.

Marketing

The right content. For the right audience.

Make company content available by audience, including partner level and store. Give partners a library they can use in their conversations.

One content module. Relevant access.

Emma content library filtered for Switzerland · English, with videos, articles, images and PDFs ready to share

Learning

Learning, close to the work.

Bring courses and lessons into the same partner experience, with a clear view of progress. Less searching for answers. More confidence to get started.

Courses, lessons and progress.

Emma Learn: continue a lesson and browse product training courses with progress

For corporate / Run the connected business

Your company sets the direction.Your field moves together.

Keep brand, content and field communication connected to the experience consultants use every day.

01 / Manage the company experience

A separate company admin console for users, content and notifications. Give your field a branded experience with company-managed materials.

02 / Connect the operating picture

Bring customer relationships, orders, team structure and commission visibility into the same field experience. Keep the business context connected.

03 / Work with your existing systems

Shopify is a first-class commerce connection. Scope other systems, compensation requirements and the rollout with your team.

Self-service & coaching / Built for retention

Help a new partner become a business builder.

Less time finding answers. More confidence in what to do next. A connected experience that gives people a reason to return.

  1. 07 days

    Work toward a first customer.

    Find the right content, start a conversation and share a personal link.

  2. 30 days

    Build a repeatable rhythm.

    Understand orders, care for customers and get answers without waiting for support.

  3. 90 days

    Support a first partner.

    Learn to share the business and help someone else get started, with coaching close at hand.

An example coaching journey—not a promise of results. Milestones, guidance and availability are shaped around your company.

Three ways to start / One Emma

Start with the problem. Keep the foundation.

Build on Emma, modernize commissions or bring the assistant into your existing experience. Start with one need and connect more over time.

01 / Foundation

Build on Emma. Not from scratch.

Use a shared foundation for people, orders, attribution and commissions. Spend less time rebuilding essentials and more time on what makes your business different.

Faster delivery. Less to own and maintain.

02 / Commissions

Your compensation. A leaner cost base.

Start with your plan, volumes and current costs. Scope a commission engine and reporting experience around your business, with a clear view of what changes.

Explore the commission opportunity

03 / Emma Assistant

Put an assistant beside your field.

Make business context useful in the moment. Give partners answers, relevant content and drafts they can review, through an experience connected to your systems.

Meet Emma Assistant

Useful with or without AI. Your existing systems can stay; connections and scope are agreed around your business.

See it in context

See the whole business connect.

Follow a consultant-led sale through the platform—and see the work behind the experience.

  1. 01Consultant sharescustomer orders
  2. 02Attributioncommission visibility
  3. 03AI-assisted follow-upnext conversation

Built from industry experience

Built by direct-sales industry experts.

Our journey began in e-commerce and grew through years of working in direct sales. We bring that experience to the whole platform, from company operations to the tools partners use every day.

Read our story
  1. 01E-commerceThe foundations of commerce.
  2. 02Direct salesPeople, relationships and compensation.
  3. 03EmmaThat experience, brought together.

A few things worth knowing

Built around your business.

Have a specific integration or rollout question? Bring it to the demo.

Who is Emma for?

Direct-sales companies and their partners. Emma connects company operations, attribution and commissions with the back office, mobile tools, content and learning partners use every day.

Do we have to replace everything?

No. Start with the assistant, commission work or a broader Emma foundation. We scope connections to your existing systems and expand from there.

Can Emma connect to our existing commerce?

Shopify is supported today. Other commerce and back-office integrations are scoped with your team before rollout.

How does Emma work with our commission engine?

We scope your compensation rules, calculation source and field reporting together. The current demo uses a percentage calculator; a production engine connection is part of the implementation scope.

What does Marketing include?

Marketing is Emma’s content module. Make content available to the right audiences, including partner levels and stores. Emma Keyboard is a separate feature.

Let’s put Emma to work

See how Emma could connect your business.

Tell us what you want to change: your platform, commission costs or the partner experience. We’ll map the right starting point.

  • ✓ Understand your systems and operating costs
  • ✓ Map commission and field requirements
  • ✓ Choose a focused first step

Book your Emma demo

A conversation about your company—not a generic pitch.

We’ll use these details to respond to your request.
Learn how we handle your information in our Privacy Policy.