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About Us

At Emma, we're passionate about empowering direct sales professionals with innovative technology solutions. Our mission is to simplify and enhance the direct selling experience by providing an AI-powered mobile app that streamlines tasks, boosts productivity, and fosters meaningful customer relationships. Our team comprises seasoned experts in software development, e-commerce, mobile technology, and product leadership. Together, we bring decades of experience and a shared vision to revolutionize the direct sales industry.
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Meet the Team

Neil

Neil - Chief Technology Officer

With over 25 years of experience in fast-paced, high-growth industries like software, e-commerce, direct sales, mobile, and travel, Neil is a dynamic change agent known for transforming how companies deliver technical solutions.

Expertise and Leadership:
  • Technology Transformation: Neil specializes in modernizing development practices, embracing technologies like microservice architecture, CI/CD pipelines, DevSecOps, and infrastructure as code.
  • Agile Methodologies: Skilled in implementing agile practices such as Scrum, Kanban, Lean, and SAFe to enhance team efficiency and product delivery.
  • Emerging Technologies Enthusiast: Actively explores fields like artificial intelligence, machine learning, cloud-native solutions, and data-driven decision-making to keep Emma at the forefront of innovation.
  • Security & Compliance: Ensures our platform meets the highest standards, including PCI DSS, SOC 2 Type II, ISO 27001, GDPR, and CCPA compliance.

Neil believes in empowering teams to take ownership of their work, fostering a culture of autonomy and customer-centricity. His forward-thinking approach drives our strategic technology transformations and keeps us competitive and innovative.

Neil

Alexa – Head of Product

Alexa is a strategic and visionary product leader with a proven track record of building and leading successful teams. She excels at developing product strategies, creating roadmaps, and executing initiatives that drive significant business impact.

Core Strengths:
  • Product Strategy Development: Crafts clear, actionable plans that align with our mission and customer needs.
  • Cross-Functional Leadership: Bridges the gap between different teams, ensuring cohesive collaboration and smooth execution.
  • Diverse Industry Experience: Brings valuable insights from her work with SaaS platforms, e-commerce, marketplaces, and mobile products across startups and large-scale companies.

Alexa is adept at building strong relationships with stakeholders and is committed to delivering products that truly make a difference in the lives of direct sales professionals.

Neil

Alex - Chief Architect

With over 15 years of experience in delivering successful software projects, Alex is instrumental in driving our technical vision and ensuring the reliability and scalability of our platform.

Notable Achievements:
  • E-Commerce Platform Development: Served as Chief Architect for a new platform for an e-commerce company generating over $300 million in annual revenue.
  • Legacy System Modernization: Transformed a 20-year-old travel application into a modern system using React and gRPC microservices, enhancing speed and reliability.
  • Leadership in Architecture: Led architecture teams that consistently delivered projects on time and within budget, including contributions to an e-commerce startup acquired by Groupon.

Alex excels in working with distributed teams to achieve faster results and is passionate about implementing cutting-edge technologies that enhance user experience.

Our Commitment

In today's gig economy, direct sales companies face more competition than ever. Side gigs, social media influencers, and affiliate marketers are all vying for the same audience. To stay competitive, your Sellers need more than just motivation—they need the right tools.

We believe in:

Empowerment

Empowerment Through Technology

Providing tools that simplify daily tasks, allowing you to focus on building relationships and growing your business.

Continuous Innovation

Continuous Innovation

Staying ahead of industry trends to offer the most advanced and effective solutions.

Growth

Customer-Centric Approach

Listening to your feedback and adapting to serve you better.

Join us on our journey to revolutionize direct sales. Together, we can achieve new heights of success.

Discover what Emma can do for you.

Contact Us

Emma is dedicated to transforming the direct sales experience through innovation, expertise, and a deep commitment to your success.